Sunday, June 14, 2026

Waymo launches $29.99 Premier robotaxi loyalty subscription

Waymo

Waymo on June 11 launched Waymo Premier, its first-ever loyalty subscription, charging $29.99 a month for priority vehicle matching, 10% back in Waymo Cash ride credits, up to five free cancellations a month, and early access to new markets. The invite-only plan rolled out to tens of thousands of the company's most frequent riders in San Francisco, Los Angeles, and Phoenix, and marks Waymo's first move to build recurring revenue as Alphabet's Other Bets segment posted a $2.1 billion Q1 2026 operating loss. Waymo estimates riders taking roughly four trips a week would recoup the monthly fee through cashback alone.